The Pittsburgh Steelers have entered a partnership agreement with the fantasy sports operator DraftKings, according to Eric Fisher of The SportsBusiness Journal.
— Eric Fisher (@EricFisherSBJ) January 27, 2015
The Steelers are the 3rd NFL team to partner with DraftKings. The New England Patriots were the first to do so last October, and the Denver Broncos followed suit in November.
What Does This Mean?
Well, assuming it’s similar to the arrangements DraftKings has with the other two teams, it means you’ll start seeing DraftKings fantasy football content on the Steelers website and social media accounts at some point. It also means that DraftKings fantasy football content will likely be displayed during the games in Heinz Field, as well as in other Steelers media properties.