https://triblive.com/sports/columni...juju-smith-schuster-needs-lesson-in-being-pro Madden is controversial, but he's on the money on many topics as well. I agree that JuJu needs to concentrate more on becoming a better professional football player and plying his trade as opposed to promoting his brand. We've got too many self-promoters on the team now and too few who will sacrifice self for team. JuJu surprised the league last season but NFL DCs and DBs will be ready for him this year. He'd better concentrate on taking the next step instead of being "LIT"!