NFL could sell rights to games to none traditional media partners

The NFL plans to hold talks with non-traditional media companies to potentially sell them the rights to a live game, NFL Media chief Hans Schroeder said.

Schroeder didn’t offer details on which companies could be interested in buying a live game, but the NFL sold a week one game to YouTube last season for about $100 million.

The NFL and its traditional media partners — Disney, Paramount Global, Comcast’s NBCUniversal and Amazon — will likely begin discussing a new media rights later this year, four years ahead of the current agreement’s opt-out clause, according to people familiar with the matter.

https://www.cnbc.com/2026/02/06/nfl-to-discuss-live-game-rights-with-new-media-partners.html