I'm wondering if your life would be easier if there were some modifications to the home page. If someone knew this was a fan site, then the indications are there. "Born out of necessity, our site is dedicated to Steelers news and discussion. For Fans, by fans." But if someone didn't know that, I can see the confusion. That disclaimer is all the way at the bottom of the page. And this site looks far more professional than the official site forums ever did. I'd make 2 suggestions. There is a lot of empty space next to the logo at the top. Include "by fans, for fans" next to it, and maybe some text to make it clear that this is a fan-created site, when the official forums shut down. Include somewhere the contact info for the official web site, saying that is how to contact the Steeler's official area.