A Question About Offensive Strategy

There is much ado regarding the overturned TD by Jesse James. I didn't like it either. But it's over now. And I'm moving past it.

I have other concerns.

In comparison to the first half, the offense seems to have stalled in the second half of the game vs Patriots.

One example was the team punting for the first time on their first offensive possession of the second half.

I imagined the sideline conversation going like this:

"Hey, Bell just made two runs for first downs. It's time to go five wide."

Question: Why dey do dis?