The TV Commercial That Blew My Mind

As someone who basically stopped watching any live television as soon as the DVR was invented, I hate commercials. I really, really do. I hate everything about them. I don't even watch most Steeler games live. I usually start after the game is about half an hour in (unless it's just too important to be behind the times). If a commercial must be on, the television is muted.

During the Super Bowl this year, I thought to myself, "Hey, these commercials aren't as terrible as the usual ones. In fact, these are always the best ones. What's that mean, that it's the only time of year they even try? Why don't they try the rest of the time? Every company only has one good idea per year?" I'm sure they are "trying" the rest of the time too, although not as hard. I think the rest of the year they try to sell, and on the big stage they try to entertain. Of course, don't you want to put your best foot forward on the big stage? Doesn't that mean that being funny/memorable is a better strategy than the normal crap that goes on? Crap that is usually not just uninteresting, but actually offensive to several senses? Anyway, this rant is a tangent. The point is that

This commercial is the best I've ever seen. I don't ever remember seeing a commercial I actually cared even a little about. It looks good, it sounds good, and it evokes real emotion, at least for me. I hope it's not viewed as political, but it has a message. It's one I agree with, although not with any real passion. It just smacks of caring. Caring for the commercial itself, as well as what it's saying. It makes me want to go to Chipotle and be friends with it, even though I'm not usually a burrito kind of person (theirs are pretty good and might be the best I've had, but I'm just not a burrito kind of person).

[youtube:gsnlgdvz]aMfSGt6rHos[/youtube:gsnlgdvz]

Did anyone else feel the same way, or a different way?

 

As a designer and animator I loved this commercial as well. I actually saw it about 3 months ago on a motion design blog. Extremely well done.

Here's a behind the scenes if you're interested...
http://www.fastcodesign.com/1664919/how ... ade-us-cry

 

Yeah, Snack, it made me want to go free Tibet!
Just kidding...
Actually, as a very cynical person, it made me wonder if Chipotle, the chain restaraunt, actually practices what it preaches, in that commercial.
Sure, I agree that our farming practices, (both organic, and livestock), are really screwed up right now, with trying to produce the biggest volumes of food that we can, as cheaply as possible.
And I try NOT to think about what unnatural supplements are provided to the food I eat.
However,
Even though I agree with the principles of people like Ted Nugent, that you should only eat what you can kill, or grow, yourself...
I have to go to work 40 plus hours a week, which makes it very difficult to maintain a herd of animals to kill, that I would have raised on all natural feed, and a garden that I would have grown, with no bio-engineered/pharmaceutical supplements.
Best I can do, is eat home cooked meals, made frome the plants and animals I can buy at the store/farmer`s market, and avoid fast food/ frozen dinners/ processed food as much as possible, and hope for the best.
Sure, I can hunt, and grow a small garden, to supplement my daily requirements, but completely avoiding ALL commercially generated foodstuffs?!?!
Damn near imposssible in 2012 America, if you have a "9 to 5" job...
Cool Commercial, tho...

 

I don't think the point was that you should do it yourself. I think the point was that the people whose job it is to do it for us should do it right, and that's what they're doing.

I haven't looked into Chipotle's records or anything, but when I've been there in the past they have always been very outspoken about this issue. There are usually pamphlets on the counter, posters on the wall... and the food is high quality. I am way too lazy to actually find out if they practice what they preach, but they have definitely been preaching it for awhile.

 

Haha, why the shock? They don't have it everywhere. I only first heard of it like a year ago.

TTF, it was debuted during the Grammys, not the Super Bowl.

 

Just watched that. I was wondering how they did it, because it looked too clean to be stop-motion animation. I was convinced computers were involved, but I guess not. Side note: I can't believe 3-D printers exist.

Thanks for sharing that. It was amazing. I definitely appreciate it more now.

 

I didn't realize they weren't everywhere nationally, I'd assumed they were now.

Amazing burritos.

 

It was my first time watching them. You didn't miss anything. I've heard of that Burger King place too. I think it's called... King of Burgers.

 

Yeah... I work in a machine shop, and we hired a college guy to come in and "blueprint" a prototype we were making.
He basically entered all the dimensions of the actual parts we made into his laptop computer, so he could then print out drawings to work from, to re-produce all the single parts we made, to create this rather complex structure of pipes, flanges, valves, etc.
When it was assembled, it was approximately 12 feet long, by 6 ft wide, by 3 ft tall. It was some sort of testing device, for Canada`s Dept. of energy, in collaboration with our Dept. of energy.
Anyhow, he came back in a couple of weeks after the job was done, and showed us a replica that you could hold in the palm of your hand, that was generated by one of those 3d printers at his college, from the drawings he had on his laptop!
It was amazing to me, to be holding a 3 dimensional item, generated by a "printer", from the drawings of what we had produced in our shop!
Honestly, I was thinking, this is the first step, to making something like a "replicator", from the Star Trek t.v. series...
The level of technology we have available now, just blows my mind!
And I can just imagine, the things that are in the works, through military/government funded programs, that we haven`t even glimpsed yet, at the level of the general public.